Hosting decisions have consequences that outlast the decision. A bad pick costs you Core Web Vitals, TTFB, and — because Google weights both — organic traffic.
For static marketing sites and Next.js apps, Vercel is the default. Edge network, instant deploys, and Image Optimization out of the box. Fly.io is the closer-to-the-metal alternative when you need persistent containers.
For WordPress, Kinsta and WP Engine both ship with object caching and staging. Cloudways is a cheaper option that trades some polish for flexibility.
What to avoid: shared hosting plans priced under €5 per month. You pay with page speed, which you then pay to fix.